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    Love culture in business administration

    Love is not a luxury but the foundation of great and enduring goals and goals, especially in business.

    At the age of 18, after many years of experience both successes and failures, Warren Buffett chose to live with dignity as he did in the book How to Win Friends and Influence People by Dale Carnegie. has known since 12 years old.

    It is a way of life that respects people, encourages and facilitates them to develop their hidden potentials. When people succeed, the leader is also able to fulfill the important mission of the leadership “position” for the sustainable development of the company: human development.

    The fierce trading and stock market has also repeatedly recognized Warren Buffett as “Buddha in business” next to “legendary value investors” because those who treat his team favor his humanity. the team directly led by him or the companies that Birkshire & amp; Hathway directly invests.

    Despite bringing such great benefits, not all business leaders step in and maintain the journey of being honest and kind, to be full of enthusiasm, belief and understanding. in countless challenges, ignorance and obstacles in life.

    According to Ms. Nguyen Trinh Khanh Linh, General Director of Dale Carnegie Vietnam, there are three core and most important hurdles that can lead to failure in the practical application of conscience in the reality of work and life.

    One is , which lacks sincerity when the application of human mind is only for the purpose of achieving a certain result for your own benefit. The most descriptive term for this barrier is still mentioned quite a lot as “taking advantage of / manipulating others to follow their own purposes to achieve their own goals”.

    For example, many leaders apply the principle of “honestly praise and appreciate others” to employees because they want their employees to love them instead of sincerely thanking them for their efforts and contributions. for the company, for the team.

    Second is , without the role model of senior leaders, employees want to live and work with dignity, but the value of leadership is completely opposite.

    For example, a leader who is practical enough to be pragmatic, only cares about results and sees people as tools to achieve the set results, the culture of being compassionate will not be able to facilitate. Or the leaders exhort, advocate for the culture of being attentive, but the leaders themselves are unconsciously or intentionally violating the values ​​and the same commitments.

    Thirdly, lacks a consistent and consistent application environment. Middle and above managers often encounter “trapping of resistance” by themselves as well as from colleagues, superiors and employees in their efforts to apply compassionate behaviors.

    Those who are sincere, brave and determined will persistently overcome the trap of protest several times to many times and gradually form new and effective habits for those who work with. When applying what is core and challenging such as attaining human mind, being alone on the front line always makes people lose motivation and determination.

    The core of attaining human heart is to win people’s hearts as the title of the book “How to win friends and influence people”, which is synonymous with the concept of conscientious management, loving governance in the art of business administration. joint.

    Love is not a luxury

    According to Ms. Linh, love is not a luxury, but love is the foundation of great and enduring goals and goals.

    With Dale Carnegie, true love is always needed anytime, anywhere, in all situations or diverse economic situations. True love creates “beauty” of people and brings “beautiful numbers” to the organization. The organization can “love” through its vision, systems, norms and daily behavior, and through people who truly love.

    However, Ms. Linh noted, the organization “not loving” can still be successful, and the relevance is important.

    According to leaders of Dale Carnegie Vietnam, “love” is largely an innate human trait. But if you search for people with these qualities, the organization will not be able to love faster.

    “In business, we limit this luxury by naming this culture on a level that is accessible, acceptable, learnable and nurturing in more people, that is care. sincere, fair and mutually beneficial in relationships. The organization will be a loving organization when the top leader is someone who knows how to love, ”said Ms. Linh.

    Love is the fundamental value of human love, sincere relationship, mutual benefit, so loving management is a way of life, a culture that is believed and imbued with philosophy. However, in order for this philosophy to spread and preserve its core, the company always needs a practical management system, process, and tools to bring this culture of love into practice in the public. work of each employee.

    In Dale Carnegie Vietnam, for example, “carefree and kindness” is the culture of love. This business is governed by a cultural governance system, which builds a representative core set of behaviors, develops and implements priority cultural projects according to the annual strategy, and evaluates personnel based on This core behavior set.

    Dale Carnegie manages the candidate’s “love potential” with cultural interviews, in which the “ruthlessness and kindness” and the core values ​​and principles of receiving conscience are all tested and evaluated. very carefully.

    “Any candidate applying for any position must go through a 7-10-step interview process, of which three steps are to focus on cultural interviews. And no matter how good a candidate is but fails in cultural interviews, we regret not accepting that candidate, ”said Ms. Linh.

    Respecting and protecting truth is also a value that Dale Carnegie values. The images and information on media also authentically reflect the internal operations of this company. During the Covid-19 season, the entire staff was still working hard, coming out with new products, keeping each other safe and healthy, all made in a spirit of carefree and kindness for one. group.

    Ms. Linh also affirmed that, in business, Dale Carnegie proactively and drastically chooses to work with partners with integrity, respect for partners and suppliers; resolutely refuse partners and customers that go against the unethical behaviors or take advantage of the “giant’s” strengths to achieve their own benefits.

    Love in business

    From a survey Dale Carnegie conducted in a seminar sharing with Mr. Nguyen Duc Tai, Chairman of Mobile World in September last year, some clear expressions of “love in business”. “Has been concluded.

    The first is to think, respect and act for the benefit of all stakeholders such as shareholders, employees, suppliers, customers, communities …

    The second is to create products and services that bring sustainable and authentic benefits to users, contributing to improving Vietnamese knowledge, preserving a green and long-term clean living environment.

    The third is wholeheartedly serving customers, always honesty, transparent, ethical, and trustworthy. For employees, always give clear goals, specific strategies and leadership with talent and mind.

    The fourth is to collaborate, help, train, train, uphold the spirit of teamwork, together achieve the highest possible common goal. Help colleagues and employees to be confident about themselves, make efforts to develop to be successful in their career and contribute to the common goals of the organization.

    The fifth is sacrifice, sharing, co-commitment and suffering with colleagues, spreading positive energy and hope to others.

    Sixth is the willingness to listen, share and understand in work / business activities. In particular, leaders are loving people who awaken the hearts of employees, who will be more devoted, loyal and effective.

    Saturday is fair and healthy competition with competitors; drastic, decisive in action.

    The eighth is to put love, passion, humanity into work and business activities to develop this activity that is meaningful to colleagues and the community.

    The ninth is to maintain a good relationship between people, behavior, standard treatment, respect for people, taking people as the focus. There is gratitude, from strangers but connected as relatives in a family.

    Tenth is to trust, evaluate, motivate and properly reward others. Thank you, thank you to everyone; Human resources are considered valuable assets of the company.

    Source: TheLeader

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