March 22, 2021

Mr. Do Van Thuong

The book “Decoding the East-West Strategy\’\’ conveys a lot of useful knowledge drawn from many years of research and consultation experiences for the majority of Vietnamese enterprises, which the authors want to deliver to managers. It is worth sharing for those who are looking for a “lodestar” in business administration. For me, I am especially …

Mr. Do Van Thuong Read More »

Mr. Duy Hoang Nguyen

Regarding the format: 5 stars for quality with the smooth paper, the color printing, as well as the extremely interesting and intuitive illustrations and graphics which are distributed with reasonable frequencies. Regarding the content: This is really a bedside book for many audiences. Despite the fact that the knowledge in the book is not new …

Mr. Duy Hoang Nguyen Read More »

Mr. Tran Van Le

The book combines great images, content and practical examples. This is the quintessence that has been distilled and systematized, thereby helping me gain more knowledge for sustainable development.

Management: Essence of the Craft

About Management: Essence of the Craft In today’s competitive world, good management is essential. With Management: The Essence of the Craft, Fredmund Malik — one of the most prominent authors of management scholarship in Europe — draws on the works of Stafford Beer, Peter Drucker, Friedrich von Hayek, and Viktor Frankl to outline the basic principles …

Management: Essence of the Craft Read More »

MBA. DANG HONG THU

• Specialist in the field of finance, accounting and management • Member of the British Association of Chartered Accountants (ACCA) • Taking on key positions at corporations and companies: Saigon – Hanoi Bank (SHB); Vietnam Military Bank; Standard Chartered Bank Vietnam; Citibank Vietnam; Development projects of the European Commission in Cambodia, Laos and Vietnam • …

MBA. DANG HONG THU Read More »