• Institute for Strategic Leadership Development Research

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    About the authors

    TS. Duong Thi Thu

    Founder, Director, Institute for Strategic Leadership Development (Sleader). She has many years of experience in training and consulting in the fields of strategy, human resource management, and leadership. Currently TS. Duong Thi Thu is with her strategic partner, the Institute of Malik, Switzerland, transferring the world’s most modern model and tools system to Vietnamese enterprises.

    TS.Tran Thi Hong Lien

    Deputy Head of Business Administration Faculty of University of Economics – Law, National University of Ho Chi Minh City. Thanks to her profound experiences with businesses / organizations, and the insights from the journey of discovering diverse indigenous cultures, Dr. Tran Thi Hong Lien brings a fresh perspective on strategic management, that is is science in a vivid, understandable language that “brings science closer to the business community”.

    Why choose

    “Decoding East West Strategy”

    Are you struggling to find the right direction for your business and yourself?

    Are you passionate about starting a business but not yet having any results?

    Are you looking to transfer your business to the next generation?

    READING EAST WEST STRATEGIC CODES WHAT DO YOU GET?

    Find out a different direction and path for individuals as well as businesses for long-term and sustainable development;

    Change the business approach "small type" often found in Vietnam to a methodical, systematic thinking;

    Take a deeper look at the approaches of Eastern and Western cultures in a strategy to apply flexibly to the business environment of Vietnam;

    Increase confidence and personal inspiration for achieving outstanding success in work and life;

    Learn and apply successful policies, strategies, and business models from highly practical situations and examples.

    Review Book

    Customer reviews

    Mr. Tran Van Le

    Giám đốc Công ty TNHH sản xuất Cơ điện & Thương mại Phương Linh

    The book combines pictures, content and examples very well. This is the quintessence that has been refined and systemized, materials help me to have more knowledge for sustainable development.

    Mr. Tran Van Le

    Giám đốc Công ty TNHH sản xuất Cơ điện & Thương mại Phương Linh

    The book combines pictures, content and examples very well. This is the quintessence that has been refined and systemized, materials help me to have more knowledge for sustainable development.

    Mr. Tran Van Le

    Giám đốc Công ty TNHH sản xuất Cơ điện & Thương mại Phương Linh

    The book combines pictures, content and examples very well. This is the quintessence that has been refined and systemized, materials help me to have more knowledge for sustainable development.

    Mr. Tran Van Le

    Giám đốc Công ty TNHH sản xuất Cơ điện & Thương mại Phương Linh

    The book combines pictures, content and examples very well. This is the quintessence that has been refined and systemized, materials help me to have more knowledge for sustainable development.

    Book a book

      Ordered through Tiki

      Frequently asked questions

      1. How to order the book?

      For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.

      2. How is the delivery cost calculated?

      For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.

      3. I want author’s signature?

      For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.

      4. Incentive policy

      For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.

      5. Return policy

      Please read the information of Return Policy here.

      6. How do I cancel my order?

      For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.

      7. Other questions related to the product

      For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.