Decoding the East-West strategy

About the authors

TS. Duong Thi Thu

Founder, Director, Institute for Strategic Leadership Development (Sleader). She has many years of experience in training and consulting in the fields of strategy, human resource management, and leadership. Currently TS. Duong Thi Thu is with her strategic partner, the Institute of Malik, Switzerland, transferring the world’s most modern model and tools system to Vietnamese enterprises.

TS.Tran Thi Hong Lien

Deputy Head of Business Administration Faculty of University of Economics – Law, National University of Ho Chi Minh City. Thanks to her profound experiences with businesses / organizations, and the insights from the journey of discovering diverse indigenous cultures, Dr. Tran Thi Hong Lien brings a fresh perspective on strategic management, that is is science in a vivid, understandable language that “brings science closer to the business community”.

Why choose

“Decoding East West Strategy”

Are you struggling to find the right direction for your business and yourself?

Are you passionate about starting a business but not yet having any results?

Are you looking to transfer your business to the next generation?

READING EAST WEST STRATEGIC CODES WHAT DO YOU GET?

Find out a different direction and path for individuals as well as businesses for long-term and sustainable development;

Change the business approach "small type" often found in Vietnam to a methodical, systematic thinking;

Take a deeper look at the approaches of Eastern and Western cultures in a strategy to apply flexibly to the business environment of Vietnam;

Increase confidence and personal inspiration for achieving outstanding success in work and life;

Learn and apply successful policies, strategies, and business models from highly practical situations and examples.

Review Book

Mr. Do Van Thuong

Director of JOSHIN Training and Consulting Company Limited.

The book "Decoding the East-West Strategy'' conveys a lot of useful knowledge drawn from many years of research and consultation experiences for the majority of Vietnamese enterprises, which the authors want to deliver to managers. It is worth sharing for those who are looking for a "lodestar" in business administration. For me, I am especially impressed with the contents related to the misconceptions of the term “strategy”, strategic analysis, strategic resource allocation, motivation for strategy implementation, as well as the variety of typical and attractive strategic practices.

Mr. Tran Trong Vinh

Director General of Silver Sea Corporation

These are all knowledge which I had to crystallize in the process of growing up with the business. Now that I’m strong, I'm glad that we were on the right track when looking back from the present. However, if I had read the book "Decoding the East-West Strategy" sooner, our business might have been more successful.

Mr. Duy Hoang Nguyen

Reader from Tiki

Regarding the format: 5 stars for quality with the smooth paper, the color printing, as well as the extremely interesting and intuitive illustrations and graphics which are distributed with reasonable frequencies. Regarding the content: This is really a bedside book for many audiences. Despite the fact that the knowledge in the book is not new for students of economics, the way the authors give examples of the strategy from East to West has made the strategic benefits created for businesses become more vivid and true. This book demonstrates the "do small to go big" mindset with strategies that are the core for businesses to achieve further and longer-term goals. Above that, more importantly, with this book in hand, taking the "Strategic Management" exam is just a piece of cake for students of economics

Mr. Tran Van Le

Director of Phuong Linh Trading and Electrical Engineering production Company Limited.

The book combines great images, content and practical examples. This is the quintessence that has been distilled and systematized, thereby helping me gain more knowledge for sustainable development.

Book a book

Ordered through Tiki

Order now

Frequently asked questions

1. How to order the book?

For products purchased through Tiki, although according to the customer’s region, Tiki.vn will have different shipping rates and will be notified before completing the order. For the form of direct order at the website, the delivery cost is calculated based on the freight to each area according to the price list of Viettel Post. Sales staff will quote full prices to customers before delivery. Sleader offers free shipping for customers who purchase 3 or more books.