Swiss-style management

Becoming effective – effective and efficient – Malik Letter 11.2026

Besides those people who tend to choose the ineffective means, who want to learn skiing or English in three days without practicing, there have always been the effective people, the implementers, the realizers, the performers… Effectiveness per se, however, is invisible, just as the function “management” is generally not visible. We can only recognize it

The Tools of Work Methodology – Malik Letter 9.2026

Mastery of the tools of personal work methodology is the “backbone” of methodological competence in an organization and the touchstone of a manager’s professional craftsmanship. These include the professional meeting, the report, task design, budgeting and budget management, performance appraisal, and the deliberate shedding of yesterday so that the new can take its place. These

At the limit? – Malik Letter 8.2026

One of the most frequent topics in conversations with managers is the limits that everyone comes up against at some point. Boundaries are important to all of us – they let us distinguish things from one another, finish one thing, start another; they are also self-protection. But boundaries show us again and again how stretchable

The Right Corporate Mission – Malik Letter 7.2026

After defining the corporate purpose, the second fundamental decision is the company’s mission, also referred to as the corporate or business mission. The mission defines the task the company is to fulfil at the operational level, that is, its business activity. Typical mission decisions include positioning in the premium or low-price segment, or focusing on

The Right Corporate Purpose – Malik Letter 6.2026

Sound corporate management requires the right purpose. The corporate purpose determines strategy, structure, and culture. If the purpose is wrong, the company cannot be managed correctly. In a free economy, there is the freedom to choose the wrong purpose. This freedom, however, is deceptive, as it leads to dangerous misjudgments. Wrong purpose decisions are shareholder

Management Misunderstandings – Malik Letter 5.2026

There are numerous and widespread errors and misunderstandings about management. They hinder the progress of management theory and, above all, they prevent effective management practice. 1. The opinion that only top managers are managers This misunderstanding of management narrows the view to the very top executives – a picture that is still shaped by the

The High Art of Implementation – Malik Letter 4.2026

The following principles for turning intentions into results are among the milestones of effectiveness for individuals and organizations. Especially in times of growing complexity and hard-to-predict change, implementation is the measure of managerial professionalism. Focus on the few Anyone who wants to achieve something must learn to concentrate on a few things. Few things –

How to recognize what is new – Malik Letter 03.2026

Among the highest achievements in management are innovations. Genuine innovations break through what previously seemed to be a firmly established framework and redefine boundaries completely. They establish something radically new, a new paradigm, a new way of thinking, often even a worldview or a philosophy of life. They open up something that did not exist

Maximizing Customer Value – Malik Letter 02.2026

If there is one overarching objective for corporate leadership, it must be this: maximize customer value-not, as is often assumed, maximize profit.   Maximizing customer value can hardly ever be wrong; profit maximization, by contrast, almost always leads systematically and inevitably to wrong paths in the medium to long term.   Making customer value maximization