Strategy plays a vital role in business and in the long-term survival of every enterprise. In today’s constantly changing and uncertain world, a well-formulated strategy not only defines a clear direction and creates competitive advantage, but also enables organisations to adapt to market and technological shifts, ensuring long-term sustainability. “Having no strategy is like walking without seeing the road,” “Any mistake is permissible, but a strategic mistake is not,” and “Tactics without strategy are merely the noise before defeat” are practical conclusions that carry the weight of truth, demonstrating the vital importance of strategy.

However, the current reality is quite concerning. In Vietnam, hundreds of thousands of enterprises are established annually, with Small and Medium Enterprises (SMEs) accounting for 98%. Practical surveys at enterprises show that business leaders often possess strong professional expertise but are not fully equipped with management knowledge or strategic planning thinking. Consequently, activities are often spontaneous. Instead of outlining a vision and strategic direction for long-term success, businesses often chase short-term, temporary business opportunities, leading to passivity and confusion regarding their long-term development path.

Recognising these challenges, the Institute for Strategic Leadership Development Research (SLEADER) was established with the philosophy “The right path, a bright future”. Through persistent effort, SLEADER has gradually established our position in the field of strategic consulting and corporate governance.

SLEADER’s capabilities were significantly strengthened when we officially became a strategic partner of the Malik Institute (Switzerland) – a world-leading organisation in systems thinking, management, and effective leadership. SLEADER has become “unique” by mastering core competencies, demonstrated through the research of international-class management technology secrets transferred by the Malik Institute, Switzerland, and successfully applying them in practice in Vietnam. SLEADER creates a superior competitive advantage by providing organisations/enterprises with synchronous and feasible consulting solutions. Beyond providing solutions, SLEADER stands ready to accompany organisations throughout the implementation journey to ensure the desired results are achieved. With a vision to become a national brand in strategic consulting by 2025, SLEADER maintains the aspiration to rise, striving ceaselessly to join hands in creating breakthroughs and sustainable development for enterprises, for a prosperous Vietnam.