The 21st century, with its complex and unpredictable events: from the 9/11 terrorist attacks in the US to the financial crisis of 2008 and most recently, the SARS Covid 2 epidemic, has caused administrators facing many difficulties in operating and determining the direction of the organization. Although, before that, Professor Fredmund Malik said that there will be “Great Transformation” in the 21st century, but when it happens, the world still receives it passively and unexpectedly. The Syntegration method was created to combat this very situation.
(Source: Fredmund Malik, Effective Management in a Transforming World, Thanh Nien Publishing House, 2017)
When a great transition occurs, the “present” is replaced by the “new”. The 21st century is witnessing the era of the 4th Industrial Revolution characterized by rapid technological advancement through increased use of mobile communications, Internet connectivity, big data, intelligence. artificial intelligence, robot technology, cloud technology. Fredmund Malik describes this macroscopic transition like a caterpillar transforming into a butterfly. The process will be very painful and the caterpillar will have to die for it to live. In other words, this is the “painful escape process” of the New World. A new world with new laws and order will be born thanks to the origin of the old world.
One feature of a macroscopic process is its increasing complexity. Complexity is understood as the diversity and interaction that is systematic, difficult to predict and does not follow certain rules. Complexity forces the subjects of things to link together in a systematic and coherent way. Without good management of the complex, it will easily lead to the stress and collapse of the whole system. For example, the Covid 19 epidemic is a complex one because it is the root cause of the crisis not only in the health sector but also in the economic and social sectors in almost every country in the world. A global recession with effects stronger than the financial crisis of 2008 has been predicted by many economic organizations. However, complexity can also promote creativity, bring new opportunities and new directions for the development of society. Also during the Covid 19 epidemic, e-commerce is on the rise and businesses need to stay ahead of this trend in order to survive the great transformation in the 4.0 industrial revolution.
To be able to master complexity, businesses need effective governance. One of the effective governance models that was invented and applied by Professor Fredmund Malik of the Swiss Malik Institute to more than 1,000 businesses and organizations around the world is the Syntegration model. Syntegration help manage complexity effectively by making comprehensive changes quickly and forcefully. These changes will help businesses operate smarter and quickly adapt to the great transformation.
As shown in Figure 1, the green path is the way of optimal development in the future, to the new world; while red represents the path of current development. Between the two main roads is a key decision-making region, where businesses and organizations are required to make big and rapid shifts in order to operate effectively in the New World. This is the great challenge of organizations, when they need to make change, but face skepticism and uncertainty.
In a recent survey with leaders of companies on “The Great Transformation of the 21st Century”, they both found that traditional methods are no longer effective in making decisions to stay ahead of the curve. challenge. In a complex world of global cohesion, traditional methods including teamwork, workshops, seminars, and high-level conferences will not bring about a dramatic and rapid change. for the organization. These methods limit the number of people who can work at the same time, limit knowledge sharing and utilize collective intelligence. Therefore, a new way of dealing with new challenges is needed, Syntegration.
The name Syntegration® is derived from the combination of the phrase Synchronization (Synergy) and Integration (Integration). It is the Synchronization and Integration of the intellect and emotional capacity of the leaders and staff. Syntegration is an exclusive research result from the Malik Institute, Switzerland on fields from System Science, Cybernetics, Biotechnology, The Theory of Communication and Information, The Theory of Tissue Connections by Geometry. Thanks to the application of many scientific fields, the Syntegration method has surpassed the usual tools in Corporate and Organization Administration. Malik Syntegration helps optimize meetings and discussions, maximize collective intelligence, and create a high consensus to comprehensively and quickly solve complex problems of all organizations. . This method has been tested and verified more than 1,000 times in organizations in all areas of society, such as Airbus Group, BMW Group, Zurich city (Switzerland).
In a nutshell, the application of the Syntegration method has proven superior when helping organizations to adapt effectively to major challenges and on the green path of optimal development in the new world. .
Source: Institute of Strategic Leadership (Sleader) research and synthesize
